Our Story

Building healthier relationships with money through understanding, education, and genuine support

Where It All Started

Back in 2018, our founder Ethan Blackwood was working as a financial counselor when he noticed something troubling. People weren't just struggling with budgets or debt — they were carrying deep emotional wounds around money that went far beyond spreadsheets and payment plans.

He saw clients who'd panic at the sight of bank statements, couples who'd argue about groceries, and talented professionals who'd sabotage their own success because they felt unworthy of financial stability. Traditional financial advice wasn't touching these deeper issues.

That's when drexanolio was born. Not as another financial planning service, but as a place where people could understand why money felt so scary and learn to build a healthier relationship with their finances from the ground up.

Collaborative financial planning session showing supportive environment

What Drives Us Forward

Understanding First

We believe your relationship with money has deep roots. Before jumping into solutions, we take time to understand where your financial stress comes from and why certain situations trigger such strong reactions.

No Judgment Zone

Money shame is real, and it's incredibly common. Our approach creates a safe space where you can explore your financial fears without criticism or quick fixes that don't address underlying concerns.

Sustainable Growth

Real change takes time. We focus on building solid foundations and developing skills that will serve you for years, not just temporary relief that fades when life gets complicated again.

How We Work With You

1

Explore Your Money Story

We start by understanding how your past experiences shaped your current relationship with money. This isn't therapy, but it is about recognizing patterns that might be holding you back.
2

Identify Stress Triggers

Together, we map out the specific situations that create financial anxiety for you. Is it checking your bank balance? Making purchases? Planning for the future? Understanding your triggers is the first step to managing them.
3

Build Coping Strategies

We teach practical techniques for managing financial stress in the moment, plus longer-term strategies for building confidence and resilience around money decisions.
4

Practice in Real Life

Learning happens through doing. We provide ongoing support as you practice new approaches to financial decisions, helping you build confidence gradually in real-world situations.

Supportive financial consultation environment

Educational resources and tools for financial wellness

Peaceful learning environment for financial education

Meet Our Team

The people behind drexanolio bring together years of experience in financial counseling, psychology, and education. We're here because we genuinely believe everyone deserves to feel confident about their financial future.

Ethan Blackwood

Founder & Financial Stress Specialist

With over 12 years in financial counseling, Ethan has worked with hundreds of people struggling with money-related anxiety. He combines practical financial knowledge with an understanding of the emotional side of money management.

Marcus Lindqvist

Program Developer & Financial Educator

Marcus creates our educational content and workshops. His background in adult education helps him break down complex financial concepts into manageable, actionable steps that actually make sense in everyday life.